KING’S ROAD BREWING COMPANY
The only Monday worth singing about.
CHALLENGE
King’s Road Brewing company, with tastings rooms in Haddonfield and Medford, New Jersey, wanted to spotlight its popular Mug Club — a monthly members’ event held 12 times a year — in a way that felt fresh and engaging. The challenge was to capture the fun, community vibe of Mug Club Mondays while still making the video feel polished and shareable.
SOLUTION
We collaborated with King’s Road and local band Late Last Night to produce a playful parody of The Bangles’ 1980s hit Manic Monday. Complete with custom lyrics, a live performance, and cheeky visuals, the video turned Mug Club culture into a tongue-in-cheek anthem — celebrating a recurring tradition with a one-of-a-kind piece of branded entertainment.